• The Softies are a lovable range of plush characters bursting with big personalities and even bigger hugs.

Who are The Softies

From Freddie the athletic Fox and Tommy the trivia-loving T-Rex to bookish bunnies and creative elephants, every Softie has its own story to tell. Full of heart, humour, and just the right amount of mischief, they’re here to bring smiles, comfort, and imagination to every home.

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Made to Be Loved

Softies are designed for everyone - little dreamers, big kids, and the young at heart. Perfect for gifting, collecting, or snuggling - Softies are made to be loved from day one.

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Crafted With Care

Each one is crafted with care, blending playful design and irresistible softness with thoughtful finishing touches like house-shaped gift boxes.

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A Family Story

Dreamt up by Dan and Stephen Illingworth and inspired by real people (and real personalities) from the Widdop & Co. family, Softies are full of heart.

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Timeless Quality and Playful Storytelling

With over 140 years of family business heritage behind them, they combine timeless quality, playful storytelling, and just enough silliness to keep life interesting.

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