• Welcome to The World of Softies - where every stitch tells a story and every cuddle sparks an adventure.

    From the playful Bunny Bunch and classic Bears to the adventurous Wild Ones, each Softies collection brings its own charm, character, and personality to love. So come on in - the Softies can’t wait to meet you!

    Whether you’re searching for the perfect gift, a new bedtime buddy, or a cuddly addition to your collection, you’ll find a friend for every story.

Bunny Bunch

Playful, curious, and always on the move, the Bunny Bunch never stays still for long. From morning hops to bedtime snuggles, these Softies bring energy, charm, and a little mischief wherever they go.

Meet the Bunny Bunch

Bear Collective

Classic teddies with serious chill. Calm, cuddly, and full of personality - the Bear Collective prove you don’t need to roar to run the room.

Meet the Bear Collective

Sea Softies

Meet the Softies making waves. From shimmering seashells to deep-sea adventures, the Sea Softies are cool, calm, and probably up to something mischievous beneath the surface.

Meet the Sea Softies

Dino Pals

Big roars, bigger hearts. The Dino Pals are bold, curious Softies who love a good laugh - and an even bigger adventure.

Meet the Dino Pals

Ele Friends

Brains, creativity, and trunkloads of charm. The Ele Friends mix imagination and style in equal measure, bringing plenty of personality to the Softies world.

Meet the Ele Friends

Wild Ones

Fun-loving friends from farmyard to jungle. A little wild, a lot of fun, the Wild Ones are always ready to explore - and never short of a story to tell.

Meet the Wild Ones

Seasonal Squad

Festive, fun, and full of character. The Seasonal Squad bring the party - all sparkle, snacks, and questionable dance moves.

Meet the Seasonal Squad